Wrap Up Don’t be content to simply run ads and hope they are effective. Using retargeting can greatly boost the effectiveness of you adverting. You can rein in visitors who have shown interest and then left for some reason, giving … Continue reading
Target the New Audience with an Ad Now that you’ve created your custom website audience, it’s time to target those people with a specific ad. It’s a good idea to use an ad that is specifically geared toward the audience … Continue reading
Configure Audience Rules Now it’s time to start retargeting those people who visit your website and receive the cookie. Step One: Name Your Campaign Give your new audience a name and description. This doesn’t matter. It’s for your benefit to … Continue reading
This is the first part of a three-part series. Now that you understand a little bit about how retargeting works and why it is so powerful, it’s time to get into the nitty-gritty of exactly how to do it. There … Continue reading
How Does Retargeting Work Retargeting allows you to take visitors who have already visited your website in the past and perhaps didn’t purchase anything and bring them back for a second chance at a sale by using Facebook ads that … Continue reading
What if you had a second chance to turn that lost visitor into a buyer? Facebook has been one of the most effective advertising platforms for a long time – at least if you know how to play the game. … Continue reading